MK3 heads downtown

A few members of the MK3 team got to take a look at Boston from the 35th floor of the State Street building today. It was a great view and another successful day behind the lens!

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MK3 is seeking a new Marketing Intern!

ABOUT MK3We're A Hybrid Thumbnail

MK3 is an idea-driven, unapologetically original marketing agency that specializes in turning facts and feelings into great stories.  We combine the storytelling ability of an ad agency with the in-house capabilities of a production company, providing a seamless transition from concept to completion. Our company is sized to match expertise with execution, creating collaborative teams that are talented and lean, made up of only the people who do the work.

Click the video above to see what we’re all about!

DESCRIPTION

At MK3, we like our interns to get hands-on experience in the marketing and production industry. We strive to give interns the opportunity to grow and learn under the guidance of senior-level mentors. Our interns are integral to our company, working side-by-side with the creative and project management teams to complete multi-media projects.

We are looking for current undergraduate students who demonstrate exceptional communication and organizational skills. Ideal candidates will be confident in tackling multiple projects and will possess the ability to multi-task and prioritize work.

SKILLS AND REQUIREMENTS

  • Excellent verbal and written communication skills
  • A keen sense of curiosity
  • Ability to multi-task in a fast-paced environment
  • Confidence to take initiative on projects
  • Proficiency with Mac and Windows
  • Strong understanding of social media platforms
  • Must be currently enrolled as an undergraduate student
  • Video production experience is a plus.

HOW TO APPLY

Please note that this internship is unpaid. All candidates must be eligible to receive school credit.

If you think MK3’s internship program sounds like a perfect fit, please email a cover letter and resume to Amanda Haselton at ahaselton@mk3creative.com.

Creativity is encouraged!

 

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MK3 touches down in Mexico!

 

MK3 goes to Cancun!

 Sand between the toes, mid-winter tan lines, and relaxing afternoons; much of the MK3 team traveled to sunny Cancun Mexico this past weekend to celebrate another great year!

 

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Keep your eyes on the sky….

MK3 just purchased a new drone equipped with a GoPro Hero3+ Black Edition video camera! Check out these pictures of Jarin and Adam taking it for a test drive…or fly?

We can now use the drone for client projects to capture truly unique footage!

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SHI Global Sales Conference

Last week part of the MK3 team were in beautiful Orlando, Florida to produce the SHI Global Sales Conference. We’d like to give a special thanks to our neighbors at Castle Group who organized the event!

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MK3: We’re a hybrid

Here at MK3 we combine the strategy, creative, and production aspects of an agency with the video shooting, editing, and motion design capabilities of a production company.

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UpToDate GHI Grant Video Shoot

Last week MK3 had the privilege of filming an interview with two doctors from Haiti who we’re recipients of UpToDates’s Global Health Initiative grant.

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Common Mistakes made on a Shoot for Talking Head Videos with B-roll

Adam Marx, (www.linkedin.com/in/adampmarx)director of reality shows on most of the major networks and owner of MK3 Creative finds directors make a lot of mistakes directing talking head videos. Having directed work for countless Fortune 100 companies, Adam has a few tips to share in creating a talking head video that tells a story successfully.

 Mistake #1: Over shooting interviews

Think about your interview length and video length, what’s the ratio? Many people conduct interviews that are much longer than they need to be for the length of the final video. For a 2 minute video, I recommend the interviews be under 20 minutes each. The key to a successful, and precise interview, is a call or meeting with the subject before s/he is on camera where you can do the content fishing. This way, you and your interviewee will go into shoot day feeling prepared.

 

Mistake #2: Not having enough b-roll to match the story

Often we get to post-production wishing they had more shots of  the interview subject doing what they are talking about. This is where b-roll, or footage that supports what is being said, is crucial.It could be as simple as the person smiling or a shot of someone working at their desk. I recommend writing notes on what b-roll footage you might need right after the interview so you can match it to the story in the best way possible.

 

Mistake #3: Soundbites don’t tell the story fluently

Sometimes we find the subject doesn’t state the challenge or conflict concisely. It’s very important to make sure you have clear, concise soundbites that help propel that part of the story. I like to break the questions of the conflict into parts. I tend to get better soundbites that way.

 

Mistake #4: Letting Interviewee Get Nervous

Sometimes the interviewee can get tongue-tied or nervous which is will certainly come across on-screen and prevent them from sharing the most intriguing parts of their story. The best way to put them at ease is to talk to them a day or two before they are scheduled to be on camera to create a bond and find common interests. Also, as soon as they walk through the door to the interview room, warm them up. Have fun, joke around, talk about the things you have in common and get them to tell you stories before rolling.

 

 

 

 

 

 

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Rocket Software Shoot

Some of the MK3 team were in Waltham, MA last week to help shoot a new customer welcome video for Rocket Software.

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Providing Heartfelt Support with Video Storytelling: MK3’s Partnership with Family Reach

For years, MK3 has teamed up with Family Reach, a non-profit organization focused on bringing attention to the devastating effects of cancer. Our partnership works to spread and increase awareness by telling the stories of families affected by cancer, focusing on the struggles and triumphs Family Reach experiences alongside them.

A recent video we created, featured above, tells the story of Camille and her family. The video was written, produced and directed in-house by MK3 to be played at “Cooking Live,” a charity event in Boston, where $270,000 was raised to support this great cause.

Family Reach continues to provide local answers to a growing national issue by providing financial relief, access to care and heartfelt support.  They are a lifeline for families fighting cancer, and MK3 continues to help support their mission.

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