Should you be using online videos to drive sales? We think so.

Over the winter MK3 discovered an interesting report about the influence online videos have over consumer behavior. It turns out the influence is powerful. And evidence of this is found in reports as well as the real world. See for yourself in the two case studies and a summary of one report below.

Consumer Conversion:

Purchasing decisions are driven by video more than ever before.  A recent Treepodia study finds a 46% higher conversion rate on products with online videos than products featured with only text and images.

Consumer Confidence:

Consumers view products featured in online videos as higher quality items.  The production and distribution of a web video creates a perceived level of confidence in the product, and by extension, a similar confidence level in the consumer. › continue reading…