Could your brand use a boost? Learn how the team from MK3 Creative and Jeff Bonasia, formerly of Dunkin Donuts and Burger King, jump-started a fast casual franchise brand.

UFood Grill has a great brand concept – delicious, healthy fast food. In the face of America’s obesity epidemic, convenient comfort food that’s nutritious and delicious is a powerful story. But that story was not reaching consumers, and the customer experience of UFood Grill was not clear and consistent. The company needed to enhance the quality and reach of the brand within a budget that ruled out broadcast media.

In order to relaunch the brand, our strategy began by redefining and amplifying the brand’s competitive position, key benefits and mission. The new brand profile was then brought to life with a new look and new set of core messages, both online and offline. Online, it entailed a new website with high-quality video and social media support. Offline, the key was disciplined in-store application of the Zone Approach, with redesigned menus boards, new signage and a revitalized customer experience.

The result was a dramatic brand makeover that has already significantly increased traffic to both the website and the stores, and overall sales volume.

Click here to experience the MK3 brand relaunch of UFood Grill.