Providing Heartfelt Support with Video Storytelling: MK3’s Partnership with Family Reach

For years, MK3 has teamed up with Family Reach, a non-profit organization focused on bringing attention to the devastating effects of cancer. Our partnership works to spread and increase awareness by telling the stories of families affected by cancer, focusing on the struggles and triumphs Family Reach experiences alongside them.

A recent video we created, featured above, tells the story of Camille and her family. The video was written, produced and directed in-house by MK3 to be played at “Cooking Live,” a charity event in Boston, where $270,000 was raised to support this great cause.

Family Reach continues to provide local answers to a growing national issue by providing financial relief, access to care and heartfelt support.  They are a lifeline for families fighting cancer, and MK3 continues to help support their mission.

The Value of Video

In today’s world, video is no longer a “nice to have,” it’s a “need to have.” Just take a look at some of these compelling statistics

  • 80% of Internet users recall watching a video ad on a website they visited in the past 30 days and 46% took action after viewing the ad. (Online Publishers Association)
  • 75% of executives watch work-related videos on business websites at least once a week. (Forbes)
  • Video results appeared in almost 70% of the top 100 search listings on Google in 2012. (Marketing Week)

Video isn’t going anywhere. Luckily it isn’t hard to harness its power. Whether you’re selling a product, planning a big event or offering a more personal view of your company, video can be used to effectively engage your audience. Take a look at the video above which shows how video can be a valuable tool for any company.