Getting to the Boston Garden

How do you get to the Boston Garden?  Practice.
And a creative eye for marketing strategy, graphics, and animation.  

We’re paraphrasing an old joke to help sum up a new project at MK3 Creative.

Recently, one of our clients tasked us with creating a bold visual presence for them in the TD Boston Garden.  UG2, a facility services management and solutions provider, needed a set of animations to be displayed on the arena and concourse video screens in the Garden.  

The challenge was engage a distracted audience with the UG2 story through an animation package with no sound and animation elements only 15 and 20 seconds in length.  MK3 created simple, clean bullet points highlighting UG2’s services and eye-catching animation environments that featured the text, and circular framing devices that created a consistent visual home for the varied imagery supplied by the client.  

So the next time you get to the Garden, check out the action down on the ice, the talent out on the parquet floor, and our style up on the video screens.