As a marketing professional, it’s easy to get lost in the day-to-day of the “everyday.” New challenges, new ideas, and new solutions await us with every new project. In an industry driven by the “new” there is one thing that remains constant, the one variable we can control – great service.

After all, we are in a service industry, and success isn’t achieved without great service. There are many different ways to provide it, and sometimes it’s worth taking a step back to experience it through the lens of another.

MK3 was afforded this opportunity when we produced the annual SHI Global Sales Conference in July, spotlighting major software service providers like HP, Dell, Microsoft and Apple. With keynote speeches focusing on new ways of motivating and inspiring sales, MK3 would like to take a moment to recognize one inspiring perspective.

Marcus Luttrell, the former Navy Seal and author of the book-turned-movie “Lone Survivor,” recently was a guest speaker at this year’s event, commanding the stage in his understated way, telling us his story and what it meant for him to do his job. It was an inspirational speech that delivered a message of service – no matter what you do or what situation you find yourself in, you are in control of the service you provide. And that level of service is what makes a difference.

So as we focus our eyes through our own respective lenses, we should remember that clients, projects, and ideas change, but no matter what you do, great service should remain the constant.

By Mark DiTondo, Creative Director