home »

Archive for 'online videos'

This is How You Santander!

Santander Bank just released a series of videos created and produced by MK3. The goal is to attract good candidates for new positions in the bank’s consumer and business banking divisions.

From branch managers to financial consultants, Santander and MK3 worked together on the description of multiple jobs within the bank.

From concept to execution, MK3 is proud of this recruiting effort to help attract the region’s top talent to Santander Bank.

Take a look at the link to explore all of Santander’s consumer and business banking jobs and as the bank says….This is how you Santander!



By Ted Wayman, VP Sales

Funny, online videos, Video | Comments Off on This is How You Santander! | share:
Tags: , , , ,
Behind the scenes: Creating a city loft without the city

The script called for the look of a city loft: High ceilings, city view and open space. Sounds fairly easy, right? Well, not quite…

Imagine a cast and crew of 24 maneuvering around limited parking, a tough load-in and tight spaces to shoot inside a 2-bedroom loft in the city. Needless to say, this can become rather difficult. So we opted for an entirely different approach – shooting in a large, easy-to-access contemporary house out in the suburbs.


Shooting in a suburban house provided us with the space and flexibility that we wouldn’t have had otherwise but also meant that we would need to edit in post to make the look believable. Our first step in transforming the house was to track a photo of a city building in the window frames of the house. To further sell the look, we shot the scene at night so that the windows were black and reflective. We also kept the woman’s reflection and many of the interior reflective lights from the actual shot in the window to preserve the perspective and distance. This was key to making it look real. We didn’t have to chroma-key the windows but did some simple rotoscoping as the woman crossed the windows. After a few finishing touches, you’d be hard pressed to say that she wasn’t in a city loft.

Take a look at these before and after shots and tell us if you’re convinced!



online videos, Uncategorized | 1 Comment | share:
Tags: , , , , , , , , , ,
influencing consumer behavior with online videos

Should you be using online videos to drive sales? We think so.

Over the winter MK3 discovered an interesting report about the influence online videos have over consumer behavior. It turns out the influence is powerful. And evidence of this is found in reports as well as the real world. See for yourself in the two case studies and a summary of one report below.

Consumer Conversion:

Purchasing decisions are driven by video more than ever before.  A recent Treepodia study finds a 46% higher conversion rate on products with online videos than products featured with only text and images.

Consumer Confidence:

Consumers view products featured in online videos as higher quality items.  The production and distribution of a web video creates a perceived level of confidence in the product, and by extension, a similar confidence level in the consumer. › continue reading…

Consumer trends, online videos, Work | Comments Off on influencing consumer behavior with online videos | share:
back to top