product launch
waters
What’s in a name? How about a very useful X?
Waters raised the bar on mass spectrometers, and cool names, with the launch of the Xevo. The letter X was used to create mystery and anticipation, and to represent the “X factor” that only the Xevo can deliver. X-themed email blasts were designed to drive attendance to the industry conference launch events. For a launch event at the San Francisco Museum of Modern Art, the product was transformed into modern works of art, inspired by great modern artists…and then framed and displayed throughout the museum.
menu board
ufood grill
You don’t want your customers bored with the board. The focal point of any fast casual restaurant experience is the menu board, and it was clear in the UFood brand relaunch that a new board was essential. Our striking menu redesign focuses the consumer at point-of-purchase, highlighting the food and pricing in an eye-catching and visually dynamic fashion, allowing for an easier and more informed decision-making process.
in-store signage
ufood grill
Unguilty food. Fast. You can find it at the UFood Grill, and we wanted everyone to know it! A crucial element in our UFood brand relaunch, these bold and creative posters use nutritional facts and brand personality to attract customers into the store, tell the UFood story, and inform their decisions once they’re inside.
centennial celebration
new england law boston
New England Law Boston was always known as “the little law school that could”. And they were tired of it.
They had a unique history, illustrious alumni, a forward-thinking curriculum, a strong academic record…and a 100th anniversary approaching.
A year-long marketing plan was created that culminated in a Centennial Celebration at the TD Bank Garden, designed to honor their past and re-energize their future. To make an indelible impression on the city, a building-sized banner was designed, created and displayed on the front of the school for three months. In addition, city street pole banners lined the streets, creating a festive atmosphere. 30 individual stand-up banners were designed and created for the event, with each banner telling a different story related to the school’s history and alumni.
