Heritage Plumbing had a modest beginning with two brothers and a pickup truck. Now, twenty years later, they are a regionally recognized brand employing 90 individuals and driving 55 trucks.
What is the key to their success? Their dogged focus on being “the very best service provider with the happiest customers.”
MK3 Creative was welcomed into the family business about a year ago, to assist Heritage in naming their key differentiators. What services are they providing that their customers considered the best? How is it they have been keeping their customers happy? Three key words rose to the top: cleanliness, expertise, and convenience.
From these, it was difficult to choose only one to take to the “airwaves.” After much thought, they decided that all three were essential to who they were as Heritage. The team jumped all in, deciding to create three thirty-second commercial spots.
Here’s how MK3 and Heritage highlighted “cleanliness,” “expertise,” and “convenience”!
By Joel Kaplan, Principal