A Conversation with Joel Kaplan

In these days of social and professional distancing, MK3 continues to adapt as the environment changes around us. We’ve transitioned seamlessly to remote collaboration, converted corporate events from live to virtual, helped clients create user generated video content and customized stock footage in place of live action production. Like many other businesses, we’ve taken time to understand how clients have been impacted, and identified solutions and new practices that could stick around long after COVID does. For more, let’s listen in on a conversation with MK3’s founder & principal, Joel Kaplan.

What message did you have for the MK3 team transitioning to a work from home environment?

J: The goal for me is to get the team to come out on the other side of this exactly how we went in – as a well-oiled machine. I’ve asked everybody to make sure they take breaks, exercise, get away from their computer, spend time with family and make sure they are taking care of themselves. It’s really important to me that everyone takes this message to heart. I think it will only make your work life and your home life better.

How has communication with clients evolved in this new work environment?

J: Not only has MK3 had to change course, work from home, and support our families, but our clients are going through the same thing. So the conversations have actually been much more of a bonding experience, in terms of us understanding what they’re going through, and them understanding what we’re going through.

What does the future look like for MK3?

J: I wish I had a crystal ball, but there’s really no way of knowing exactly when normal is going to return. From a business perspective, MK3 will continue to do what we do best. Our product is key, our service is paramount and we can’t lose sight of that.

Change is inevitable, and we’re continuing to adapt and collaborate with our clients – while always moving forward as restrictions continue to lift!

 

Tools We Love: Part 1 

We live in a world that’s crowded with content – so how do you make yours stand out?  That’s the challenge we take on every day here at MK3, in producing live action video and animated content that “pops.” And while there’s a lot of “creative” that goes on behind the scenes, our motion graphic designers, animators and video editors use a few common tools from their  toolbox that you can use to produce content with a professional look and feel. Here are a few tools that our video editors use, in one form or another, on almost every project.

1. Quicktime: This platform is great for remote and user generated video production – especially with our current distancing limitations. When recording interviews remotely (using Zoom or other virtual meeting platforms), screen recording is a simple solution to producing content. Easy to use and already installed on most computers, Quicktime does everything you need, without a lot of extra junk. Users can record certain portions of the screen or the entire screen, and high quality video files get saved to your desktop for easy access.

2. Adobe Suite: Adobe software is ideal for those who tend to use multiple editing platforms. The Adobe Suite of tools lets you transition between platforms seamlessly; from video editing with Premiere to photo editing with Photoshop. And while there are hundreds of tools available, you can produce a pretty impressive project with only a few of the simple ones. With Adobe, you can experiment and grow along with the entire suite.

3. DaVinci Resolve: If you’re looking for a one-stop color grading platform, DaVinci Resolve is your software. While this program has a bit of a learning curve, it offers a great selection of color grading tools as well as some new editing features. DaVinci Resolve is free to download and with so many options, you can evolve from basic editing to the nitty gritty techniques used by professionals.

While our editors love these tools because of their user-friendly interfaces and flexible capabilities, each of these platforms has a lot more to offer. MK3 uses tools like these every day to produce carefully crafted content that “pops,” helping our clients to stand out in our content-crowded world.

Want to give your content a more professional look? Reach out to info@mk3creative.com to learn more about what MK3 can do for you!

Meet MK3’s Summer Interns

Times are changing, and so are internships. MK3 has been providing rewarding and hands-on internship programs since 2009, giving college students a chance to gain real-world marketing experience. And then, the “real world” changed…changing this summer’s internships along with it. Our work and workplace have moved online, and while our internships have gone “virtual” they are virtually the same – using screen sharing and conferencing platforms like Google Meet and Zoom to provide our intern team with a fully immersive educational experience. This summer, we have a unique batch of interns already thriving in this unique environment – meet Sydney, Alex and Noah!

Sydney is a rising senior journalism major at Emerson College. She quickly took to video production and design, and began pursuing opportunities in those fields. At MK3, she’s our Creative Marketing Intern and works with our team to help create blog posts, generate social media content and more. Beyond MK3, Sydney works as a graphic designer at Boston Tattoo Company, and vlogs in her free time.

Alex is a senior journalism student at Emerson College with a minor in psychology and creative writing. When she isn’t studying hard, she enjoys reading fantasy epics, finding and making delicious eats, and strumming on the ukulele. At MK3, Alex holds the position of Content Marketing Intern, helping to develop the written content being pushed out on blogs, eblasts, and social media.

Noah is a rising senior at Brandeis University, where he’s a double major in psychology and business. Outside of the classroom, he’s also the captain of the Brandeis Men’s Soccer team. Here at MK3, he’s our Marketing Project Management Intern, working on key marketing strategies, including social media management and our growing referral program.

Our interns are diligent collaborators, contributing to the fun and fast-paced MK3 environment. They’re already involved with MK3’s internal operations and some of our most front-facing projects, proving themselves essential in helping us maintain our blog, and keeping our social media fresh and relevant.

In this age of uncertainty, MK3’s commitment to Boston-area students remains constant; providing opportunities to improve their skill sets, and establish professional experiences and relationships. MK3 runs on creativity and enthusiasm, and our interns are a reflection of both. 

New Guidelines for Video Production

Distance is in, which makes meaningful engagement challenging. There are still stories to tell, and now more than ever, video is still the best way to tell them.

But as restrictions evolve and businesses reopen, how do we return to live video production? Good question. So we asked it – and came up with a few good answers; three approaches for an on-camera interview video production:

1. User Generated Content & Video in a Box:

Record your own video from your home or office, with remote directing help from our team. We can even send you a “Video in a Box” camera/audio/lighting kit for a more professional look and sound.

2. The Controlled Studio Environment:

Produce on-camera interviews in a professional studio, adhering to all Massachusetts-mandated safety guidelines, and offering high-quality live streaming so remote clients can experience the production as if they were there.

3. The Remote Video Shoot:

Produce and direct an on-camera interview shoot with a professional crew adhering to predetermined safety protocols, in a client-provided space. As always, we’ll collaborate on the best shooting location and conduct a “hands-on,” yet professionally “distant,” video shoot.

Each project is unique and will require its own unique planning and precautions. MK3 will work with clients to determine the best approach for each production.

 

Don’t let distance become detachment. Stay informed, stay engaged and stay connected with the help of video. We’re all together, apart.

For more information about new video production practices and precautions, contact Joel Kaplan at jkaplan@mk3creative.com.