Live action, in-person video production is making a comeback. We’re seeing more and more clients considering (and scheduling) on-location video shoots. And while there are guidelines we’re following to help keep people safe, we can’t forget the “evergreen” guidelines for a successful shoot! To help you stay on top of your shoot day, we’ve put together this checklist that our producers swear by.
Print. It. Out.
We live in a digital world, but good old fashioned paper still has its place – and that place is on-location! Video production is fast-paced and hands-on, so you can’t rely on your location’s wi-fi access or ask your crew to read from handheld devices – chances are they have their hands full already! On the day of your shoot, or even the night before, print out hard copies of the production schedule, shot lists, storyboards and interview questions – whatever you’re going to need during the shoot. This will help everyone keep track of what needs to happen and when. Print out enough copies of the production schedule for the crew and clients (pro tip: a few extras never hurt). Of course, be sure to recycle the paper at the end of the day!
Keep in Touch
Communication is always key! Be sure to gather cell phone numbers and email addresses for the cast, crew and clients ahead of time and put them in your phone. Send important documents and information out at least one day before the shoot day, keeping everyone up to date on the schedule and shoot locations. Bolded and/or highlighted text within an email is a good attention-getting trick.
Meet Everyone’s Basic Needs
Video shoot days are long ones – and sometimes projects require several of them. Make sure everyone’s needs are met – even the most basic ones. Food and water is a must, and with any outdoor shoot, make sure there’s a bathroom onsite – it’s a small but important detail. Check on dietary restrictions and include meals (and their delivery times) in the schedule. Oh, and don’t forget – early mornings require coffee! A good shoot usually starts with caffeinated clients and crew!
No matter how thorough your shoot schedule is, you won’t be able to plan for everything. Be flexible and ready to adapt. But stay organized! You might fall a bit behind schedule…and that’s okay! As the day progresses, keep track of the shots that are taking longer and always look for ways to make up time. They often present themselves in ways you’d least expect.
Go the Extra Mile
We’ll say it again: “a few extras never hurt.” Pack a bag with extra talent and location releases, schedules, pens, makeup powder, etc. One thing you can always plan on is that someone will forget something. And with the current safety guidelines, don’t forget to bring extra masks and hand sanitizer.
The morning of a video shoot can be a bit nerve-wracking, but staying organized and prepared can make the difference between a day of problems or a day of productivity. For more help organizing your next video shoot, reach out to email@example.com.
It’s a thing. And when it comes to building your brand, it’s hard to know where to begin. LinkedIn could be a great place to start, with tools to help you spread the word while engaging with your industry community – and the best part, it’s free! Here are a few tips to fully engage your LinkedIn account.
Make a good first impression
You know what they say about “first impressions”…you don’t get a second one. Your LinkedIn profile acts as a landing page, and when expanding your network, it’s often the first thing people will see. Make sure to add a cover image, profile picture, and bio so visitors can understand what your brand represents. The easier you make it for people to learn about you the better!
Put your name out there
Sharing thought leadership articles and company accomplishments are a great way to spread your name and reflect your brand’s personality, culture and ideals. Encourage your team to share relevant articles for more brand exposure, which is sure to generate more clicks, name recognition and page traffic.
With over 690 million users, LinkedIn provides a platform for hundreds of like-minded industry-driven groups to gather and share. Find ones that align with your goals and join them! Spread your name and gain valuable industry insight by engaging with and learning from other brands.
Make your posts pop
A consistent posting schedule has been proven to increase following and engagement, which makes generating engaging content crucial to building your brand and network. Try to post 1-2 times a week – promote your new blog, announce an exciting project! And make sure your posts stand out by including descriptive captions, eye-catching images and hashtags.
Building your brand in today’s digital environment isn’t easy. But there are plenty of quick and easy ways to lay the foundation, and if you want to go beyond LinkedIn to increase your marketing presence, MK3 is here to help! Reach out to firstname.lastname@example.org.