Imagine a world where people roam freely, travel, interact with each other, and even…socialize! For almost all of 2020, what once was our reality became a fantasy, almost overnight. Now, with the advent of vaccines and COVID-19 treatments, our former reality could be making a comeback. But what will this “new reality” mean for content producers? Will there be a “roaring 20’s” of video production and live action shooting? Will in-person events flood venues around the world? The answer, of course, is…maybe. How we return to producing content is going to change, and in some cases, for the better. The pandemic created a lot of things, including opportunity – an opportunity for you to make your videos more relevant, engaging and inclusive.
In our pre-pandemic world, video production values were always the goal, for good reason. The overriding belief has always been that the more thought, design and effects you could “see on the screen,” the more engaging and effective the story would be. These high-quality productions were either filmed on-location or created entirely through digital post-production.
Stories, however, don’t stop. Companies like yours have always had stories to tell, but during the pandemic, it became difficult to tell them in a relevant way, especially with in-person location shoots nearly impossible to produce. How are you going to interview subject matter experts or get footage of your new manufacturing plant? DIY. People started generating their own video content, and while some was good, most of it did not have the production values any of us are used to. So while it got the job done, something even more interesting happened.
Experienced content producers developed a few DIY ideas of their own…and began using existing technology to remotely capture content at a higher level of quality than ever before. Combining remote recording technology with live remote directing, content producers were able to capture people saying or doing things anywhere in the world…without any COVID concerns, and with much smaller budgets.
Here’s an example of how these new pandemic techniques could be used to everyone’s benefit in a post-pandemic world.
Your company is producing a video showcasing your revolutionary new product. A production crew has already shot interviews on location, captured beautiful b-roll, and the editing process is on schedule to finish the video in time for next week’s sales conference.
But then, you get the call. A key opinion leader in Australia needs to be included in the video and is only available next week. A few years ago, this type of call would turn your entire production process on its head, but now with a little scheduling, a pre-production meeting and ensuring basic equipment is onsite, you can easily and efficiently record the interview remotely. An experienced director can help ensure the new interview footage will be consistent with the rest of the video, and monitor a screen to review the shot and direct the interview…all at a fraction of the time and cost it would have taken to send a crew around the world to shoot one interview.
Will this workflow replace traditional video production? No, probably not. Will it become another valuable and effective tool storytellers can strategically use to make sure your story is told efficiently? Yes, I think it will.
Content providers and their clients are going to have a hard time letting go of some of their new pandemic-inspired “best practices.” And that’s a good thing. Because many of the inspired innovations made us all think of projects in a different way and gave us increased flexibility as a result. Like everything else in our post-pandemic life, it will be a balancing act between “business as usual” and “lessons learned.” The pandemic didn’t teach us anything – our reaction to it did – and it may have opened up a world of possibilities…especially in a world that soon will be fully open.
When everyone is in the office, there’s a buzz of ongoing communication and problem-solving that happens organically…popping your head in an office to ask questions, bumping into a colleague in the hallway, or hashing things out over a lunch conversation. Most of us have been physically away from the office over the past year and have developed new ways to communicate with our colleagues and clients. And while there may have been an overload of video conference calls with our most talkative co-workers on mute; we’ve all upped our “technology” game and are successfully getting our jobs done.
When the pandemic is over, or at least “over-ish,” some of us will return to the office full time, while many will remain remote. How do we switch gears to foster relationships and find the communication approaches that work for in-person and remote teams simultaneously?
1. Make the Connection
The most important step is to take the time and get to know your team again. The pandemic has made an impact on all of us and has forced many to reevaluate their priorities. Take the time to understand what’s important to your team members – in the workplace and their personal lives. Showing a genuine interest will naturally form connections, enabling you to uncover what you have in common and how you are different.
Tip: Don’t always be “all business” – remember to be human and socialize. The stronger you connect with each member of your team, the easier it will be to foster strong partnerships!
2. Be on time, be prepared, be present, and participate
These are best practices for all meetings, whether remote or in-person. If you are facilitating the meeting, make sure you have a clear agenda that can be accomplished during the scheduled time. Don’t make people afraid to attend your meetings because you always run late. If you are attending the meeting understand that you are accountable to be actively engaged, to listen and to participate.
Tip: End each meeting by confirming key decisions and next steps. This ensures that both you and your team walk away from the meeting with the same expectations and allows anyone who is unclear the opportunity to ask questions.
3. Discover what makes your team the most productive
Discover what types of communication work best for your team. Stop sending the same email that no one responds to or scheduling the weekly team meeting without an agenda. Pick up the phone and have a conversation, reach out for relevant topics the team wants to address, or schedule morning coffee with a colleague to catch up. Bottom line: if team communication becomes stagnant, change it up. Don’t be afraid to experiment and find the sweet spot to jump-start conversations and engagement.
Tip: This will likely be different for each of your team members and clients, so being flexible is an important part of being an impactful and productive leader.
Following best practices for team communication – remotely and in-person, helps build strong connections and fosters collaboration. Always use your team’s time wisely and be respectful of everyone’s work and life boundaries. By making yourself accessible and open to communicating in a way that works best for them, you’ll continue to hold your team’s respect – as an expert and as someone who’s genuinely concerned about their well-being.