A Conversation with Joel Kaplan

In these days of social and professional distancing, MK3 continues to adapt as the environment changes around us. We’ve transitioned seamlessly to remote collaboration, converted corporate events from live to virtual, helped clients create user generated video content and customized stock footage in place of live action production. Like many other businesses, we’ve taken time to understand how clients have been impacted, and identified solutions and new practices that could stick around long after COVID does. For more, let’s listen in on a conversation with MK3’s founder & principal, Joel Kaplan.

What message did you have for the MK3 team transitioning to a work from home environment?

J: The goal for me is to get the team to come out on the other side of this exactly how we went in – as a well-oiled machine. I’ve asked everybody to make sure they take breaks, exercise, get away from their computer, spend time with family and make sure they are taking care of themselves. It’s really important to me that everyone takes this message to heart. I think it will only make your work life and your home life better.

How has communication with clients evolved in this new work environment?

J: Not only has MK3 had to change course, work from home, and support our families, but our clients are going through the same thing. So the conversations have actually been much more of a bonding experience, in terms of us understanding what they’re going through, and them understanding what we’re going through.

What does the future look like for MK3?

J: I wish I had a crystal ball, but there’s really no way of knowing exactly when normal is going to return. From a business perspective, MK3 will continue to do what we do best. Our product is key, our service is paramount and we can’t lose sight of that.

Change is inevitable, and we’re continuing to adapt and collaborate with our clients – while always moving forward as restrictions continue to lift!