New Guidelines for Video Production
Distance is in, which makes meaningful engagement challenging. There are still stories to tell, and now more than ever, video is still the best way to tell them.
But as restrictions evolve and businesses reopen, how do we return to live video production? Good question. So we asked it – and came up with a few good answers; three approaches for an on-camera interview video production:
1. User Generated Content & Video in a Box:
Record your own video from your home or office, with remote directing help from our team. We can even send you a “Video in a Box” camera/audio/lighting kit for a more professional look and sound.
2. The Controlled Studio Environment:
Produce on-camera interviews in a professional studio, adhering to all Massachusetts-mandated safety guidelines, and offering high-quality live streaming so remote clients can experience the production as if they were there.
3. The Remote Video Shoot:
Produce and direct an on-camera interview shoot with a professional crew adhering to predetermined safety protocols, in a client-provided space. As always, we’ll collaborate on the best shooting location and conduct a “hands-on,” yet professionally “distant,” video shoot.
Each project is unique and will require its own unique planning and precautions. MK3 will work with clients to determine the best approach for each production.
Don’t let distance become detachment. Stay informed, stay engaged and stay connected with the help of video. We’re all together, apart.
For more information about new video production practices and precautions, contact Joel Kaplan at firstname.lastname@example.org.
The Power of Internal Videos
We typically focus our corporate communication efforts on external audiences – customers, prospects, analysts, the media. But what about that all-important audience – our own employees? What, and how, do we communicate with them? An email perhaps? A webcast town meeting? Heaven help us, a printed memorandum? Why not use the same impactful media, and regularity of contact, that we apply to our external audience?
Some companies do. At MK3, we see companies starting to leverage the power of quality video in regular communications with their own workforce. Hearing directly from company leadership, in this personal and dynamic way, can be a very effective means to convey critical information. We’ve seen internally facing videos used to:
- Share quarterly or semi-annual performance results
- Introduce a new member of the senior leadership team
- Introduce a new public product or service
- Introduce a new employee benefit, program or resource (e.g. that new intranet)
- Share company values
- Share a major company success
- Introduce a new organizational structure
And these videos not only convey information; they provide a host of ancillary benefits to the organization:
- Create a personal connection between leadership and employees
- Demonstrate leadership’s care and respect for employees
- Foster a sense of company esprit and pride
- Inspire the team
- Explain and contextualize important, complex information
- Strengthen the sense of company loyalty and belonging
These videos can be long or short, but it’s important that they be high quality. And it’s important that they happen with some regularity. Why not leverage the most popular medium of our time not only for buyers and influencers, but also for our most valuable asset – our own employees! Forward-thinking companies are recognizing that there’s a powerful opportunity in internal videos.
By Mo Effron, VP of Strategy & Interactive