New Guidelines for Video Production

Distance is in, which makes meaningful engagement challenging. There are still stories to tell, and now more than ever, video is still the best way to tell them.

But as restrictions evolve and businesses reopen, how do we return to live video production? Good question. So we asked it – and came up with a few good answers; three approaches for an on-camera interview video production:

1. User Generated Content & Video in a Box:

Record your own video from your home or office, with remote directing help from our team. We can even send you a “Video in a Box” camera/audio/lighting kit for a more professional look and sound.

2. The Controlled Studio Environment:

Produce on-camera interviews in a professional studio, adhering to all Massachusetts-mandated safety guidelines, and offering high-quality live streaming so remote clients can experience the production as if they were there.

3. The Remote Video Shoot:

Produce and direct an on-camera interview shoot with a professional crew adhering to predetermined safety protocols, in a client-provided space. As always, we’ll collaborate on the best shooting location and conduct a “hands-on,” yet professionally “distant,” video shoot.

Each project is unique and will require its own unique planning and precautions. MK3 will work with clients to determine the best approach for each production.

 

Don’t let distance become detachment. Stay informed, stay engaged and stay connected with the help of video. We’re all together, apart.

For more information about new video production practices and precautions, contact Joel Kaplan at jkaplan@mk3creative.com.

 

DIY with User Generated Content

We’ve been spending a lot of time staring at each other on video screens lately…from desktops and laptops to handheld devices. More and more, we’re conducting business on-camera, live from our living rooms, makeshift home offices, and empty conference rooms!

Necessity is the mother of invention, and as resources are being reviewed and restricted, people are becoming more and more resourceful…and creating their own video content for internal and external communication.

Since we’re video professionals here at MK3, we have a name and an acronym for it – User Generated Content, or UGC! And because we’re video professionals, we’re here to support your UGC productions.

UGC is a quick and convenient way to deliver content across your audience spectrum, and while it’s typically lower quality than professional productions, it’s become more accepted in these days of remote-to-remote communication.

MK3 can offer UGC consulting, including everything from tips and best practices to remote directing and production support, as needed. Adding a little professional polish to your video can increase its quality and effectiveness.

MK3 + UGC =

  • Consulting: Best practices, tips, advice, techniques, critiques
  • Remote Directing: Location/background direction, directing on-camera performances
  • Video Editing: Editing your video content for a tighter presentation
  • Video Enhancements: Animated/branded “open and close” framing devices, animated support visuals/charts, graphs, text on screen, b-roll and stock footage additions

For example, here are a few tips, just between video friends:

Location, location, location!

If you’re recording yourself on camera, scout your location and dress the set! Everything the camera sees reflects on you and your message, so pay attention to your background! Pick an area that’s uncluttered, but feel free to selectively add “props” like a vase of flower, photo or other simple home or office furnishings.

Room with a view!

If you’re recording in an area with windows, try to sit facing them to take advantage of a soft light source on your face, and NEVER record yourself with a window behind you.

Sideways is the best way!

If recording with a smartphone or tablet, hold the device horizontally, since that screen orientation is closer to the industry standard 16:9 screen ratio we’re all used to viewing video content on.

We’ll all get by with a little help from our friends – and you’ve got a video friend in MK3. Let’s hop on a video chat, or a good old-fashioned phone call, and generate some content together!

Set your Messaging in Motion

We all know the value of video as a communication tool, but with today’s steady diet of “distancing”, it may be time to think of traditional video techniques in non-traditional ways.

Creating a video to promote your product, launch your business or communicate your message has always come in two forms: a “live action” video, in which people and products are recorded “in action”; and motion graphics “animation”, in which concepts that are not inherently visual or tangible can be visualized through animated graphics, text, design and iconography.

Live action video production requires camera crews and close collaboration, testing the need for personal and professional distancing. An animated video, however, can be created at a distance of anywhere from 6 feet or 600 miles… and beyond!

So think about using traditional animated productions in non-traditional ways, like presenting the messages you’d normally deliver in person, at events or in meetings, with engaging informative and dynamic motion graphics-driven videos, including:

  • White Paper messaging
  • PowerPoint presentations
  • Employee and HR communication
  • “Town Hall” company-wide updates
  • Sales meetings and presentations
  • Enhancing/packaging your own User Generated Content (UGC)

Using motion graphics for projects you normally wouldn’t have before, can help make the “new normal” feel a little more… normal.

So let the loss of face-to-face interaction inspire creativity, and the creation of new video tools that’ll not only help bridge the current communication gap, but provide you with a new complementary toolbox for the (hopefully) not too “distant” future.

Looking beyond animation? Here are a few other ways virtual can be reality.

Inspiring Purchase + Purpose: Why Video Matters

Companies today, large and small, face a daunting communication challenge.  First, you’re looking to establish a clear identity in a very crowded and noisy marketplace.  Second, you’re looking to attract relevant prospects, convert them to buyers, and encourage their loyalty and advocacy.  Third, you’re looking to attract and motivate the talent you need to grow. And to complicate matters, the old channels of communication have been supplanted by a plethora of new media that seem to multiply every day.  What’s an organization to do?

There’s no silver bullet, no one answer.  But one new medium has clearly emerged as dominant in this new world, and smart use of it is key to success in any and all of these business goals: video.  We’ll spare you the endless stats showing the explosive growth of video consumption (cf. Youtube, Brightcove, Hubspot, etc., etc.). What we want to call out is that video can be used effectively for all of these critical business goals, and further, that a little video strategy can get you a lot more bang for your video buck.

The beauty of video is that it is ideally suited to the new world of digital communication.  On your website, it can be the dramatic cornerstone of your identity, telling the story of who and why you are.  In your sales efforts, it can lend support at every stage of your customer’s journey, across all mediums. Origin stories, customer testimonials, product/service explanations and more can be used on your website, on social media, at events, in targeted advertising campaigns and directly by your salespeople.  And when it comes to projecting your company’s culture and bringing a diverse workforce together, video again has a unique power to tell compelling stories that inspire response.

We see our clients using video in all these ways.  We also see that when clients formulate a clear video strategy – which video types, which channels and when – they get a much higher return on their video spend.  In general, a shift away from mass media to targeted digital is the start. Specifically, leveraging a video production to produce multiple assets expands value across media.  With one shoot we can produce an anchor video for a campaign microsite plus multiple teaser videos for social media. Or a video template with different versions for different target audiences.  Or a suite of related videos that drive home a common message. It’s all about formulating a deeper, longer-range video plan that’s aligned with your marketing plan.

We don’t have to convince you to use video – that’s a given.  But tapping into some video making and marketing expertise can help you use video more effectively.

This is How You Santander!

Santander Bank just released a series of videos created and produced by MK3. The goal is to attract good candidates for new positions in the bank’s consumer and business banking divisions.

From branch managers to financial consultants, Santander and MK3 worked together on the description of multiple jobs within the bank.

From concept to execution, MK3 is proud of this recruiting effort to help attract the region’s top talent to Santander Bank.

Take a look at the link to explore all of Santander’s consumer and business banking jobs and as the bank says….This is how you Santander!

 

 

By Ted Wayman, VP Sales