finding inspiration

We all need inspiration to do good work. And when it’s your job to be creative or turn out creative work, you’ll need a good supply. For me, inspiration comes in two forms: passive and active. Passive inspiration is when you see a movie about hiking and you’re inspired to go on a hike. You weren’t looking for inspiration, but it found you and you acted on it. Active inspiration, on the other hand, is more of a learned skill. It’s how we combat the “blank page” syndrome when we have an assignment due, or find a new way of telling a story when we need to stand out from the crowd. If you google “inspiration,” you’ll find all kinds of top ten lists. You’ll see items like “yoga and meditation” make the list. I find them enjoyable but they don’t give me the kind of inspiration I’m looking for when I need to be creative on demand. So this is my personal list of ideas on finding inspiration that work for me, and perhaps you’ll find some are inspirational to you.

steal like an artist

There is a great book called “Steal like an Artist” in which author Austin Kleon presents the theory that all art is borrowed or stolen…but when stolen ideas are combined with other stolen ideas, something new is created. Pablo Picasso is widely considered the most unique, innovative and influential artist of the 20th century. Yet he found inspiration from so many sources that there is a book devoted to it called “Picasso’s Variations on the Masters.” I’m not endorsing plagiarism of any sort – but if you borrow themes and ideas from other art or media and apply them to your project, your inspiration can drive you to create something new. And once these ideas pass through your copy editor or animator’s hands, they will usually take on a unique shape of their own.

look at other media

Many great creators borrow from other forms of media. Musicians turn to art, writers turn to music and painters turn to current events for inspiration. When creating videos, I used to turn to other videos or films for inspiration. But more and more, I may refer to a colorful Matisse painting when communicating my vision of a set, or the music of Thelonious Monk when describing a rhythm to video editing. When you are stuck for inspiration, try looking beyond your chosen field or media.

change your routine

This one isn’t for everyone because some people thrive on routine. But have you ever been forced to drive a new route to work or take a different train? Do this on purpose and concentrate on being observant. You’ll see color in a mural on a brick wall or advertisements at bus stops that you haven’t seen before. How could some of these items find their way into your work? This has worked for me in the past – particularly if I’m paying attention during my revised routine.

ask others

I’m fortunate to have three seasoned creative directors to brainstorm with here at MK3. But sometimes we find ourselves thinking the same way or coming up with big ideas that might be missing something. I learn a lot when I share my projects with my wife or talk about them with my kids or a friend outside my industry. Sometimes people give you a new perspective, a lightbulb goes off and it becomes a fresh source of inspiration. 

write it down

Always try to be open and ready for inspiration to strike. For me, it used to happen when watching football on a Sunday. I’d see a great commercial, be inspired and forget about it later. Now I always keep a notebook handy to jot down the notes needed to find the commercial after the game. Inspiration can be found anywhere, though, so keep a notebook handy in your car or even when you go for a walk. And it doesn’t have to be as “old school” as a notebook – you can also use the “Notes” feature in your phone. The point is to write it down and create an inspiration “stash” that you can review when needed.   

I hope these ideas help you to get inspired, stay inspired and do great work.

 

John Lawrence

redefining productivity

Working with a team “gone virtual” can sometimes feel like you never leave work. When working from home, people have access to their “office” 24/7 which makes it tempting to send late night emails or feel obligated to respond to one. While this may seem convenient, the lack of separation between work and home hours can have some serious long-term effects on productivity. To avoid burnout, it’s important to step back and find ways to keep your team energized and productive.

set expectations

When your whole team is together on-site, desk drive-bys and set “office hours” make it easy to be aware of what others are working on and when people are available. At home, availability is seen as more “flexible,” which can make it feel like you always need to be ready to jump in. To avoid blurring the line between work and play, set boundaries for yourself and expectations for your team. Weekly meetings and recurring check-ins can help your team gain a better perspective on the group as a whole. When people have a better understanding of what everyone else is doing, communication is more efficient, reducing the need for frantic midnight emails and round-the-clock availability.

recharge with rest

Without the commute to bookend the workday, or the lure of leaving the office for lunch, it’s easy to forget to take a break while bulldozing through your to-do list. When you’re working in an office, there are natural breaks built into the day — stopping by a coworkers desk for a chat or spending a few minutes at the “water cooler” catching up — while at home it can feel like you’re drowning in an uninterrupted stream of work. Keep your head above water by consciously building breaks into your day. Taking just ten minutes in between video calls to stretch can make all the difference.

shift your focus

Though we’ve all been learning and adjusting over the past year and a half, many still feel they are living and working in an uncertain environment. Under conditions like these, setting large outcome goals can be daunting and leave people feeling overwhelmed…which can lead to…you guessed it — burn out!  It’s easy for a team to be discouraged when unforeseen problems wreak havoc on schedules and cause projects to pivot. Instead, try setting smaller weekly or monthly goals for your team as checkpoints throughout a project. These more bite size, cumulative accomplishments can help keep your team motivated and feeling successful, while still leading you to reaching your ultimate goals.

The structure of the workplace is continuing to change at a rapid pace, and looking forward, we predict many of these changes will remain in place. Some companies have given up office spaces entirely while others are implementing practices to get their team back to their communal workspace. Here at MK3, we’ve adopted a bit of a hybrid model, with the majority of our team working remotely while a few choose to come into the office. Regardless of where you feel most productive, we need to continue to adapt and work together, even while we’re often apart. 

 

Alex Miller

dear client

Dear Client,

I apologize.

Script writing is one of the many creative services offered here at MK3, and since writing is one of my areas of expertise, chances are I’ve touched your script. And chances are there’s a part of my script writing process that may have disappointed you.

I don’t track changes.

I’m sure that tracking changes during the creation of a document is an integral part of your creative process since your work is often passed among partners, departments and collaborators. For you and your team, it’s important to see where the document was and where it’s going, in real time.

But to me, a script with tracked changes looks like an autopsy, with its guts pulled out and spilled all over the margins…or an electrical engineering schematic, one loose connection away from a short circuit.

By the time it gets into my hands, a script is no longer a document to be dissected, but a creative element with a life of its own. Its visual presentation is as important to me as the words all lined up in a row…and I can’t concentrate on a story that looks like a dish of tri-color pasta.

So when a “colorful” first draft arrives in my Inbox, I hit Accept All Changes and Stop Tracking, and then get to the work of writing. And please remember that during each revision and review process, I’ll keep track, lose track, run track, back track, fast track, track time, track down, get side-tracked, stay on the right track, cross the train track, wear a track suit, use a laugh track, create a soundtrack…but I won’t push the Review button and Track Changes.

And so, on behalf of the MK3 Words Department, I apologize…retroactively and in advance.

 

Jonathan Markella

lessons learned from the pandemic

Imagine a world where people roam freely, travel, interact with each other, and even…socialize! For almost all of 2020, what once was our reality became a fantasy, almost overnight. Now, with the advent of vaccines and COVID-19 treatments, our former reality could be making a comeback. But what will this “new reality” mean for content producers? Will there be a “roaring 20’s” of video production and live action shooting? Will in-person events flood venues around the world? The answer, of course, is…maybe. How we return to producing content is going to change, and in some cases, for the better. The pandemic created a lot of things, including opportunity – an opportunity for you to make your videos more relevant, engaging and inclusive.

In our pre-pandemic world, video production values were always the goal, for good reason. The overriding belief has always been that the more thought, design and effects you could “see on the screen,” the more engaging and effective the story would be. These high-quality productions were either filmed on-location or created entirely through digital post-production.

Stories, however, don’t stop. Companies like yours have always had stories to tell, but during the pandemic, it became difficult to tell them in a relevant way, especially with in-person location shoots nearly impossible to produce. How are you going to interview subject matter experts or get footage of your new manufacturing plant? DIY. People started generating their own video content, and while some was good, most of it did not have the production values any of us are used to. So while it got the job done, something even more interesting happened.

Experienced content producers developed a few DIY ideas of their own…and began using existing technology to remotely capture content at a higher level of quality than ever before. Combining remote recording technology with live remote directing, content producers were able to capture people saying or doing things anywhere in the world…without any COVID concerns, and with much smaller budgets.

Here’s an example of how these new pandemic techniques could be used to everyone’s benefit in a post-pandemic world.

Your company is producing a video showcasing your revolutionary new product. A production crew has already shot interviews on location, captured beautiful b-roll, and the editing process is on schedule to finish the video in time for next week’s sales conference.

But then, you get the call. A key opinion leader in Australia needs to be included in the video and is only available next week. A few years ago, this type of call would turn your entire production process on its head, but now with a little scheduling, a pre-production meeting and ensuring basic equipment is onsite, you can easily and efficiently record the interview remotely. An experienced director can help ensure the new interview footage will be consistent with the rest of the video, and monitor a screen to review the shot and direct the interview…all at a fraction of the time and cost it would have taken to send a crew around the world to shoot one interview.

Will this workflow replace traditional video production? No, probably not. Will it become another valuable and effective tool storytellers can strategically use to make sure your story is told efficiently?  Yes, I think it will.

Content providers and their clients are going to have a hard time letting go of some of their new pandemic-inspired “best practices.” And that’s a good thing. Because many of the inspired innovations made us all think of projects in a different way and gave us increased flexibility as a result. Like everything else in our post-pandemic life, it will be a balancing act between “business as usual” and “lessons learned.”  The pandemic didn’t teach us anything – our reaction to it did – and it may have opened up a world of possibilities…especially in a world that soon will be fully open.

 

Jamie Tedeschi

3 tips for building strong post-pandemic partnerships in the workplace

When everyone is in the office, there’s a buzz of ongoing communication and problem-solving that happens organically…popping your head in an office to ask questions, bumping into a colleague in the hallway, or hashing things out over a lunch conversation. Most of us have been physically away from the office over the past year and have developed new ways to communicate with our colleagues and clients. And while there may have been an overload of video conference calls with our most talkative co-workers on mute; we’ve all upped our “technology” game and are successfully getting our jobs done.

When the pandemic is over, or at least “over-ish,” some of us will return to the office full time, while many will remain remote. How do we switch gears to foster relationships and find the communication approaches that work for in-person and remote teams simultaneously?

1. Make the Connection

The most important step is to take the time and get to know your team again. The pandemic has made an impact on all of us and has forced many to reevaluate their priorities. Take the time to understand what’s important to your team members – in the workplace and their personal lives. Showing a genuine interest will naturally form connections, enabling you to uncover what you have in common and how you are different.

Tip: Don’t always be “all business” – remember to be human and socialize. The stronger you connect with each member of your team, the easier it will be to foster strong partnerships!

2. Be on time, be prepared, be present, and participate

These are best practices for all meetings, whether remote or in-person. If you are facilitating the meeting, make sure you have a clear agenda that can be accomplished during the scheduled time. Don’t make people afraid to attend your meetings because you always run late. If you are attending the meeting understand that you are accountable to be actively engaged, to listen and to participate.

Tip: End each meeting by confirming key decisions and next steps. This ensures that both you and your team walk away from the meeting with the same expectations and allows anyone who is unclear the opportunity to ask questions. 

3. Discover what makes your team the most productive

Discover what types of communication work best for your team. Stop sending the same email that no one responds to or scheduling the weekly team meeting without an agenda. Pick up the phone and have a conversation, reach out for relevant topics the team wants to address, or schedule morning coffee with a colleague to catch up. Bottom line: if team communication becomes stagnant, change it up. Don’t be afraid to experiment and find the sweet spot to jump-start conversations and engagement.

Tip: This will likely be different for each of your team members and clients, so being flexible is an important part of being an impactful and productive leader. 

​Following best practices for team communication – remotely and in-person, helps build strong connections and fosters collaboration. Always use your team’s time wisely and be respectful of everyone’s work and life boundaries. By making yourself accessible and open to communicating in a way that works best for them, you’ll continue to hold your team’s respect – as an expert and as someone who’s genuinely concerned about their well-being.

 

Mary Poluikis
Group Program Director

getting to know Alex Miller: take two

A familiar face. A familiar smile. From summer intern to full-time employee, MK3 is welcoming back our very own Alex Miller. In her second take, Alex seamlessly transitioned into the role of Associate Producer and Operations Manager here at MK3. And that means assisting and supporting our creative teams and owner Joel Kaplan – all of which plays a crucial role in MK3’s success.

Alex was quickly welcomed back because it seemed like she never left. And now that she’s experiencing even more of the company, she’s finding it to be a place that thrives on team chemistry, open communication and lots of good humor.

“Everyone knows each other so well and works together so seamlessly that you always know you have the full team behind you on every project.”

Alex Miller, Associate Producer and Operations Manager

When the offer to join MK3 full-time presented itself, it was an opportunity she couldn’t turn down. MK3’s creative capabilities and attention to detail was an attractive mix for her, and she knew she wanted to contribute to the team. Alex found her transition from student/intern to full-time MK3 employee a smooth one, not only because she’d already interned here, but she felt well prepared after four years at Emerson College.

Now her focus is to take that preparation and apply that excellence while paving her own path. Part of her duties when she was an intern was to help tell the MK3 story, through our social media marketing. It’s “take two” here at MK3 for Alex, and she’s ready to help us tell yours!

Jenn Brown
Senior Producer

doing more with less: the benefits of a mid-size team

People like to say “there’s strength in numbers,” but in the fast-moving world of digital marketing, sometimes “less is more.” Here at MK3, we provide clients with in-house creative solutions, and we do it all with a tight-knit team!

nimble numbers

The formula is simple: fewer people leads to higher efficiency. Despite our smaller team size, MK3 continues to stand out and stand up against our much larger competitors. Within our mid-sized team, everyone is aware not only of their own responsibilities, but  of those around them as well – which makes for ease of collaboration and project sharing. By having a smaller, more nimble group, we’re capable of turning small projects around quickly, and turning large projects into team efforts.

jack of all trades

With a mid-sized team also comes flexibility. Every member of our team plays a crucial role not only in our success, but in our clients’ success. To ensure we’re meeting deadlines and communicating with our clients effectively, we all have the ability to wear more than one “hat” at once.  For a mid-size team, our most important skill might be adaptability – the ability to adapt, pivot, and move quickly from one project, and one skill set, to the next. At MK3, when it comes to “hats” – one size fits all.

the three c’s

Collaboration, communication, and culture. They’re vital to any team, but at MK3 they’re the keys to our success. Our “open team” culture encourages a free flow of information and ideas – creative directors brainstorm with producers, and interns often work directly with our owner.  By cutting out the dreaded “middle man,” we’re able to be direct and transparent with our clients as well. This helps build strong relationships, allowing our clients to not only trust us with their projects, but with their vision as well.

“MK3 offers an open line of communication between the client and the creatives, so there’s nothing lost in translation.”  Joel Kaplan, Principal/Founder

MK3 can tackle any project by working together and being flexible. At MK3 we’ve created a fun and fast-paced work environment where each member is essential and appreciated, and every voice has the ability and authority to make an impact…on our business and yours.

Jenn Brown
Senior Producer

MK3 Shoot Day Checklist

Live action, in-person video production is making a comeback. We’re seeing more and more clients considering (and scheduling) on-location video shoots. And while there are guidelines we’re following to help keep people safe, we can’t forget the “evergreen” guidelines for a successful shoot! To help you stay on top of your shoot day, we’ve put together this checklist that our producers swear by.

Print. It. Out.

We live in a digital world, but good old fashioned paper still has its place – and that place is on-location! Video production is fast-paced and hands-on, so you can’t rely on your location’s wi-fi access or ask your crew to read from handheld devices – chances are they have their hands full already! On the day of your shoot, or even the night before, print out hard copies of the production schedule, shot lists, storyboards and interview questions – whatever you’re going to need during the shoot. This will help everyone keep track of what needs to happen and when. Print out enough copies of the production schedule for the crew and clients (pro tip: a few extras never hurt). Of course, be sure to recycle the paper at the end of the day!

Keep in Touch

Communication is always key! Be sure to gather cell phone numbers and email addresses for the cast, crew and clients ahead of time and put them in your phone. Send important documents and information out at least one day before the shoot day, keeping everyone up to date on the schedule and shoot locations. Bolded and/or highlighted text within an email is a good attention-getting trick.

Meet Everyone’s Basic Needs

Video shoot days are long ones – and sometimes projects require several of them. Make sure everyone’s needs are met – even the most basic ones. Food and water is a must, and with any outdoor shoot, make sure there’s a bathroom onsite – it’s a small but important detail. Check on dietary restrictions and include meals (and their delivery times) in the schedule. Oh, and don’t forget – early mornings require coffee! A good shoot usually starts with caffeinated clients and crew!

Stay Organized

No matter how thorough your shoot schedule is, you won’t be able to plan for everything. Be flexible and ready to adapt. But stay organized! You might fall a bit behind schedule…and that’s okay! As the day progresses, keep track of the shots that are taking longer and always look for ways to make up time. They often present themselves in ways you’d least expect.

Go the Extra Mile

We’ll say it again: “a few extras never hurt.” Pack a bag with extra talent and location releases, schedules, pens, makeup powder, etc. One thing you can always plan on is that someone will forget something. And with the current safety guidelines, don’t forget to bring extra masks and hand sanitizer.

The morning of a video shoot can be a bit nerve-wracking, but staying organized and prepared can make the difference between a day of problems or a day of productivity. For more help organizing your next video shoot, reach out to info@mk3creative.com.

Jenn Brown
Senior Producer

MK3 Tips: Building Your Brand with LinkedIn

Information overload.
It’s a thing. And when it comes to building your brand, it’s hard to know where to begin. LinkedIn could be a great place to start, with tools to help you spread the word while engaging with your industry community – and the best part, it’s free! Here are a few tips to fully engage your LinkedIn account.

Make a good first impression

You know what they say about “first impressions”…you don’t get a second one. Your LinkedIn profile acts as a landing page, and when expanding your network, it’s often the first thing people will see. Make sure to add a cover image, profile picture, and bio so visitors can understand what your brand represents. The easier you make it for people to learn about you the better!

Put your name out there

Sharing thought leadership articles and company accomplishments are a great way to spread your name and reflect your brand’s personality, culture and ideals. Encourage your team to share relevant articles for more brand exposure, which is sure to generate more clicks, name recognition and page traffic.

Join groups

With over 690 million users, LinkedIn provides a platform for hundreds of like-minded industry-driven groups to gather and share. Find ones that align with your goals and join them! Spread your name and gain valuable industry insight by engaging with and learning from other brands.

Make your posts pop

A consistent posting schedule has been proven to increase following and engagement, which makes generating engaging content crucial to building your brand and network. Try to post 1-2 times a week – promote your new blog, announce an exciting project! And make sure your posts stand out by including descriptive captions, eye-catching images and hashtags.

Building your brand in today’s digital environment isn’t easy. But there are plenty of quick and easy ways to lay the foundation, and if you want to go beyond LinkedIn to increase your marketing presence, MK3 is here to help! Reach out to info@mk3creative.com. 

Jenn Brown
Senior Producer