People like to say “there’s strength in numbers,” but in the fast-moving world of digital marketing, sometimes “less is more.” Here at MK3, we provide clients with in-house creative solutions, and we do it all with a tight-knit team!
The formula is simple: fewer people leads to higher efficiency. Despite our smaller team size, MK3 continues to stand out and stand up against our much larger competitors. Within our mid-sized team, everyone is aware not only of their own responsibilities, but of those around them as well – which makes for ease of collaboration and project sharing. By having a smaller, more nimble group, we’re capable of turning small projects around quickly, and turning large projects into team efforts.
jack of all trades
With a mid-sized team also comes flexibility. Every member of our team plays a crucial role not only in our success, but in our clients’ success. To ensure we’re meeting deadlines and communicating with our clients effectively, we all have the ability to wear more than one “hat” at once. For a mid-size team, our most important skill might be adaptability – the ability to adapt, pivot, and move quickly from one project, and one skill set, to the next. At MK3, when it comes to “hats” – one size fits all.
the three c’s
Collaboration, communication, and culture. They’re vital to any team, but at MK3 they’re the keys to our success. Our “open team” culture encourages a free flow of information and ideas – creative directors brainstorm with producers, and interns often work directly with our owner. By cutting out the dreaded “middle man,” we’re able to be direct and transparent with our clients as well. This helps build strong relationships, allowing our clients to not only trust us with their projects, but with their vision as well.
“MK3 offers an open line of communication between the client and the creatives, so there’s nothing lost in translation.” Joel Kaplan, Principal/Founder
MK3 can tackle any project by working together and being flexible. At MK3 we’ve created a fun and fast-paced work environment where each member is essential and appreciated, and every voice has the ability and authority to make an impact…on our business and yours.
Live action, in-person video production is making a comeback. We’re seeing more and more clients considering (and scheduling) on-location video shoots. And while there are guidelines we’re following to help keep people safe, we can’t forget the “evergreen” guidelines for a successful shoot! To help you stay on top of your shoot day, we’ve put together this checklist that our producers swear by.
Print. It. Out.
We live in a digital world, but good old fashioned paper still has its place – and that place is on-location! Video production is fast-paced and hands-on, so you can’t rely on your location’s wi-fi access or ask your crew to read from handheld devices – chances are they have their hands full already! On the day of your shoot, or even the night before, print out hard copies of the production schedule, shot lists, storyboards and interview questions – whatever you’re going to need during the shoot. This will help everyone keep track of what needs to happen and when. Print out enough copies of the production schedule for the crew and clients (pro tip: a few extras never hurt). Of course, be sure to recycle the paper at the end of the day!
Keep in Touch
Communication is always key! Be sure to gather cell phone numbers and email addresses for the cast, crew and clients ahead of time and put them in your phone. Send important documents and information out at least one day before the shoot day, keeping everyone up to date on the schedule and shoot locations. Bolded and/or highlighted text within an email is a good attention-getting trick.
Meet Everyone’s Basic Needs
Video shoot days are long ones – and sometimes projects require several of them. Make sure everyone’s needs are met – even the most basic ones. Food and water is a must, and with any outdoor shoot, make sure there’s a bathroom onsite – it’s a small but important detail. Check on dietary restrictions and include meals (and their delivery times) in the schedule. Oh, and don’t forget – early mornings require coffee! A good shoot usually starts with caffeinated clients and crew!
No matter how thorough your shoot schedule is, you won’t be able to plan for everything. Be flexible and ready to adapt. But stay organized! You might fall a bit behind schedule…and that’s okay! As the day progresses, keep track of the shots that are taking longer and always look for ways to make up time. They often present themselves in ways you’d least expect.
Go the Extra Mile
We’ll say it again: “a few extras never hurt.” Pack a bag with extra talent and location releases, schedules, pens, makeup powder, etc. One thing you can always plan on is that someone will forget something. And with the current safety guidelines, don’t forget to bring extra masks and hand sanitizer.
The morning of a video shoot can be a bit nerve-wracking, but staying organized and prepared can make the difference between a day of problems or a day of productivity. For more help organizing your next video shoot, reach out to email@example.com.
It’s a thing. And when it comes to building your brand, it’s hard to know where to begin. LinkedIn could be a great place to start, with tools to help you spread the word while engaging with your industry community – and the best part, it’s free! Here are a few tips to fully engage your LinkedIn account.
Make a good first impression
You know what they say about “first impressions”…you don’t get a second one. Your LinkedIn profile acts as a landing page, and when expanding your network, it’s often the first thing people will see. Make sure to add a cover image, profile picture, and bio so visitors can understand what your brand represents. The easier you make it for people to learn about you the better!
Put your name out there
Sharing thought leadership articles and company accomplishments are a great way to spread your name and reflect your brand’s personality, culture and ideals. Encourage your team to share relevant articles for more brand exposure, which is sure to generate more clicks, name recognition and page traffic.
With over 690 million users, LinkedIn provides a platform for hundreds of like-minded industry-driven groups to gather and share. Find ones that align with your goals and join them! Spread your name and gain valuable industry insight by engaging with and learning from other brands.
Make your posts pop
A consistent posting schedule has been proven to increase following and engagement, which makes generating engaging content crucial to building your brand and network. Try to post 1-2 times a week – promote your new blog, announce an exciting project! And make sure your posts stand out by including descriptive captions, eye-catching images and hashtags.
Building your brand in today’s digital environment isn’t easy. But there are plenty of quick and easy ways to lay the foundation, and if you want to go beyond LinkedIn to increase your marketing presence, MK3 is here to help! Reach out to firstname.lastname@example.org.
These days, social and professional distancing are in and traveling around the world to shoot live video is, sort of…out. But that doesn’t mean we can’t continue to create new content. Sometimes you gotta work with what you have and that’s exactly what we did with long-time client SHI!
After many years of producing SHI’s live events, they asked MK3 to collaborate on a new video campaign, starting with a branding video. One of the main goals of the video was to highlight their “ridiculously helpful” employees, who are spread out in offices across the globe. And there was the problem: the current environment did not allow for live video shoots. And while using stock footage has been a solution for many productions, it was not an option for SHI because they wanted the authenticity of their own people in the video.
The solution came in stages. First, SHI suggested we use video from a large library of footage they had shot on location in their New Jersey, Texas and UK offices. Problem solved…with a slight concern that while the footage did capture SHI and their people “in action,” it wasn’t “custom” shot with this video and messaging in mind, so there may be a bit of a disconnect.
MK3 then created the second “solution” – we designed and animated a two dimensional “environment” for the footage to live in – framing each shot and showcasing text on-screen call-outs that reinforced the voiceover. This branded “framing device” became as prominent an on-screen element as the footage itself, acting as a singular consistent visual thread that pulled all the footage together.
Resourcefulness and creativity were, and are, the keys to our collaboration with SHI. Given the conditions we were working under and what we could create, we were able to produce a story that communicated who the company was and the people behind the brand. Check it out above!
If you find yourself with a legacy library of video footage, there are always ways to refocus, repurpose and repackage it so that it can deliver new ideas and new messaging! It’s all about making everything old feel new again!
For more info or help with your next production, reach out to email@example.com.
No matter how long social and professional norms remain in flux, there are a few new conventions we may continue to enjoy long after distancing becomes a distant memory. Video conferencing has proven itself a great way to work virtually and keep people connected. But just because you’re on video doesn’t mean you shouldn’t remain “on guard,” in both how you conduct and present yourself. So here are a few tips to help maintain your professionalism in our new video conferencing world.
Dress Inside the Box
If you’re working from home, it’s okay to be a bit more casual than usual, but looking professional still matters, even if it’s just within your small video frame! You’re usually just a head and shoulders in a box, so dress for success above the belt – and whatever you wear beyond that is up to you!
Location, Location, Location
Before hopping on your call, consider your background. A bookshelf or neat office/living area behind you creates a more professional look. A “lived in” bedroom or kitchen, not so much! Use as much depth behind you as possible so you’re not flattening yourself up against a wall. Make sure your area is well lit, and try to avoid glares on your face. Though natural light is best, never position yourself with windows behind you because you’ll end up backlit and in the dark. Let that sunlight shine on your face instead!
The Eyes Have It
Video conferencing focuses on your face more than any other in-person interaction, so body language, eye contact and facial expressions are everything. There are often more distractions at home than in the office, making overall attentiveness crucial. Avoid eating, playing with your hair or face, looking away or moving around too much, as this can be distracting and indicate that you’re not paying attention.
Things Are Looking Up
Focus on your posture and eye line. After looking down at your computer all day, it’s easy to find yourself slouching…so when it comes time for an important video conference, look up! Position your computer as best you can at eye level – find a box, a stack of books or something stable to raise it up. This gives you a more “eye to eye” appearance on camera and reinforces better posture and overall positioning. Maintaining a strong posture creates a more professional look and is scientifically proven to give you a confidence boost!
Check your Tech
Video conferencing requires you to be a little more tech savvy…so check your tech in advance! Avoid last minute scrambles by familiarizing yourself with the video platform – ensure it is up to date, take a test drive, and check your connection to make sure it’s strong. Even with strong wifi, the video can still lag, so make sure you speak slowly and enunciate. Speaking too fast or slurring your words can cause people to miss what you’re saying. Take a breath, take it slow, and take on the world!
While these tips are geared towards your company’s internal and external video conferences, they’re also applicable for remote video shoots and virtual event participation! For more info on this, or anything video or virtual, reach out to firstname.lastname@example.org!
Now that distance is de rigueur, many people are generating their own video content from the safety of their own homes or offices. Adding a professional remote director to the mix is a great way to ensure a DIY production turns out A-OK! But remote directors don’t have to reinvent the wheel; it involves the same skills as traditional video directing, with just a few extra steps. Here are some tips from the pros that will help make your remote-directed video production a success.
Pre-production is Key
The most important part of any successful video shoot is the pre-production process. For traditional in-person interview shoots, directors work with the client in advance to help shape the story, survey the site, and craft interview questions and answers. Remote directing requires the same approach but adds an extra layer: pre-rehearsal. It’s important to schedule a video call to walk the talent through the technology that will be used, and while you’re at it, you can direct a remote site survey to find the best recording location in the space available. Plan for success and success will follow!
Rehearse, Rehearse, Rehearse
When remote directing, whether using a webcam or “video-in-a-box” equipment, rehearsals are more important than ever. On the day of the shoot, help your talent set up the shot, paying careful attention to background, lighting and framing. Once you have the shot, direct their performance as they practice delivering the content to-camera. Even with screen sharing technology, it’s hard to tell what your video will look and sound like in full resolution, so have your talent send you a test recording to make sure your video will be high quality.
Reset Your Mindset
Once everything has been set up and is ready to record – stop, and take a 10-15 minute break! When directing remotely, so much of the emphasis is on logistics and technology that you don’t want to lose sight of the aesthetics. Find a balance by resetting your mindset before beginning the shoot, so you and your talent can focus on the content and its delivery rather than worrying about the technology. It’s amazing the difference a mental break can make.
Overall, communication is key, and the fastest route to a successful production is communicating with your team and talent. And remember…just because you’re directing remotely doesn’t mean abandoning your in-person techniques!
Want more info or help directing your next production? Reach out to email@example.com to learn more about what MK3 can do for you!
We live in a world that’s crowded with content – so how do you make yours stand out? That’s the challenge we take on every day here at MK3, in producing live action video and animated content that “pops.” And while there’s a lot of “creative” that goes on behind the scenes, our motion graphic designers, animators and video editors use a few common tools from their toolbox that you can use to produce content with a professional look and feel. Here are a few tools that our video editors use, in one form or another, on almost every project.
1. Quicktime: This platform is great for remote and user generated video production – especially with our current distancing limitations. When recording interviews remotely (using Zoom or other virtual meeting platforms), screen recording is a simple solution to producing content. Easy to use and already installed on most computers, Quicktime does everything you need, without a lot of extra junk. Users can record certain portions of the screen or the entire screen, and high quality video files get saved to your desktop for easy access.
2. Adobe Suite: Adobe software is ideal for those who tend to use multiple editing platforms. The Adobe Suite of tools lets you transition between platforms seamlessly; from video editing with Premiere to photo editing with Photoshop. And while there are hundreds of tools available, you can produce a pretty impressive project with only a few of the simple ones. With Adobe, you can experiment and grow along with the entire suite.
3. DaVinci Resolve: If you’re looking for a one-stop color grading platform, DaVinci Resolve is your software. While this program has a bit of a learning curve, it offers a great selection of color grading tools as well as some new editing features. DaVinci Resolve is free to download and with so many options, you can evolve from basic editing to the nitty gritty techniques used by professionals.
While our editors love these tools because of their user-friendly interfaces and flexible capabilities, each of these platforms has a lot more to offer. MK3 uses tools like these every day to produce carefully crafted content that “pops,” helping our clients to stand out in our content-crowded world.
Want to give your content a more professional look? Reach out to firstname.lastname@example.org to learn more about what MK3 can do for you!
Times are changing, and so are internships. MK3 has been providing rewarding and hands-on internship programs since 2009, giving college students a chance to gain real-world marketing experience. And then, the “real world” changed…changing this summer’s internships along with it. Our work and workplace have moved online, and while our internships have gone “virtual” they are virtually the same – using screen sharing and conferencing platforms like Google Meet and Zoom to provide our intern team with a fully immersive educational experience. This summer, we have a unique batch of interns already thriving in this unique environment – meet Sydney, Alex and Noah!
Sydney is a rising senior journalism major at Emerson College. She quickly took to video production and design, and began pursuing opportunities in those fields. At MK3, she’s our Creative Marketing Intern and works with our team to help create blog posts, generate social media content and more. Beyond MK3, Sydney works as a graphic designer at Boston Tattoo Company, and vlogs in her free time.
Alex is a senior journalism student at Emerson College with a minor in psychology and creative writing. When she isn’t studying hard, she enjoys reading fantasy epics, finding and making delicious eats, and strumming on the ukulele. At MK3, Alex holds the position of Content Marketing Intern, helping to develop the written content being pushed out on blogs, eblasts, and social media.
Noah is a rising senior at Brandeis University, where he’s a double major in psychology and business. Outside of the classroom, he’s also the captain of the Brandeis Men’s Soccer team. Here at MK3, he’s our Marketing Project Management Intern, working on key marketing strategies, including social media management and our growing referral program.
Our interns are diligent collaborators, contributing to the fun and fast-paced MK3 environment. They’re already involved with MK3’s internal operations and some of our most front-facing projects, proving themselves essential in helping us maintain our blog, and keeping our social media fresh and relevant.
In this age of uncertainty, MK3’s commitment to Boston-area students remains constant; providing opportunities to improve their skill sets, and establish professional experiences and relationships. MK3 runs on creativity and enthusiasm, and our interns are a reflection of both.
The age of interruptive advertising is ending. With the internet and mobile devices, control has shifted from advertisers to audiences. That means marketing today is about earning audience attention. And what captures and holds the attention of audiences? Stories.
Great storytelling isn’t easy. There are well-understood principles to it, but it’s more art than science. Fortunately, the same technology that has empowered audiences has given modern marketers the most engaging, ubiquitous storytelling tool ever: video.
Our clients understand the power of video to tell a story – to make a memorable impact, to evoke an emotional response. And they know that audiences today love video, consuming it wherever it appears – on your website, in your social media, during your event, through your paid media.
Yet many clients come to us with just a single video in mind – a company overview, a customer testimonial, a product introduction. Of course a single, high-quality video can be a powerful marketing tool. But it’s just one asset, and the appetite for good content in this era of story-driven marketing is voracious.
What we see our more forward-thinking clients doing is thinking beyond a single video, and crafting a video storytelling strategy. We refer to it as “thinking bigger,” and it’s more than just making lots of videos. It’s about taking a longer, integrated view of story content across your organization, and planning for it up front.
To develop a truly thriving video ecosystem, your video plan needs to be part of a holistic marketing strategy. And by thinking proactively and strategically, you can develop a creative approach that leverages shoot content to produce multiple high-quality videos across multiple channels. Working to break down inter-departmental silos is challenging, but that’s an important first step.
Here’s one way to approach it:
- Start by looking at how different departments in your organization (Marketing, PR, Social, Sales, HR) use video and where.
- Brainstorm with colleagues about their video needs and messaging, and how best to share content. Are there opportunities to collaborate?
- Consider making multiples videos from one shoot, each tailored to their particular audience and channel.
- Be sure to develop a clear creative plan and distribution strategy for each deliverable BEFORE the camera starts rolling. Each platform and channel is unique, and your stories need to be carefully crafted to connect with their audiences.
Thinking holistically about your video storytelling – over time, across departments and within productions – lets you tell more and better stories more efficiently. Not only does this approach yield more assets for multiple channels, your brand voice will be clearer and more consistent.