Category: Video

06.07.17

The MK3/Heritage Story

Heritage Plumbing had a modest beginning with two brothers and a pickup truck. Now, twenty years later, they are a regionally recognized brand employing 90 individuals and driving 55 trucks.

What is the key to their success? Their dogged focus on being “the very best service provider with the happiest customers.”

MK3 Creative was welcomed into the family business about a year ago, to assist Heritage in naming their key differentiators. What services are they providing that their customers considered the best?   How is it they have been keeping their customers happy? Three key words rose to the top: cleanliness, expertise, and convenience.

From these, it was difficult to choose only one to take to the “airwaves.” After much thought, they decided that all three were essential to who they were as Heritage. The team jumped all in, deciding to create three thirty-second commercial spots.

Here’s how MK3 and Heritage highlighted “cleanliness,” “expertise,” and “convenience”!

By Joel Kaplan, Principal

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06.07.17

The MK3/Heritage Story

Heritage Plumbing had a modest beginning with two brothers and a pickup truck. Now, twenty years later, they are a regionally recognized brand employing 90 individuals and driving 55 trucks.

What is the key to their success? Their dogged focus on being “the very best service provider with the happiest customers.”

MK3 Creative was welcomed into the family business about a year ago, to assist Heritage in naming their key differentiators. What services are they providing that their customers considered the best?   How is it they have been keeping their customers happy? Three key words rose to the top: cleanliness, expertise, and convenience.

From these, it was difficult to choose only one to take to the “airwaves.” After much thought, they decided that all three were essential to who they were as Heritage. The team jumped all in, deciding to create three thirty-second commercial spots.

Here’s how MK3 and Heritage highlighted “cleanliness,” “expertise,” and “convenience”!

By Joel Kaplan, Principal

03.06.17

This is How You Santander!

Santander Bank just released a series of videos created and produced by MK3. The goal is to attract good candidates for new positions in the bank’s consumer and business banking divisions.

From branch managers to financial consultants, Santander and MK3 worked together on the description of multiple jobs within the bank.

From concept to execution, MK3 is proud of this recruiting effort to help attract the region’s top talent to Santander Bank.

Take a look at the link to explore all of Santander’s consumer and business banking jobs and as the bank says….This is how you Santander!

 

 

By Ted Wayman, VP Sales

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03.06.17

This is How You Santander!

Santander Bank just released a series of videos created and produced by MK3. The goal is to attract good candidates for new positions in the bank’s consumer and business banking divisions.

From branch managers to financial consultants, Santander and MK3 worked together on the description of multiple jobs within the bank.

From concept to execution, MK3 is proud of this recruiting effort to help attract the region’s top talent to Santander Bank.

Take a look at the link to explore all of Santander’s consumer and business banking jobs and as the bank says….This is how you Santander!

 

 

By Ted Wayman, VP Sales

02.24.17

MK3 Glidecams

Do you see in 3D? Yes, you do! When you watch most videos online and on TV are you seeing in 3D? No, you are not! That’s the age-old dilemma for directors and cinematographers: how do you create 3D depth within a 2D space – such as a movie screen, a TV screen, a computer, or a mobile device?

One answer is great camera movement. When the camera moves fluidly during a video, viewers begin to feel the depth of the world they are watching. At MK3 Creative, we have a suite of in-house capabilities that help live action projects become more 3D-like, more immersive, and more cinematic.

Our 3-axis handheld gimbal stabilizer is quick to set up, versatile to use, and helps bring a story to life. Our Aerial 4k drone gives your project a whole new vantage point and elevates its production value. Check out a quick example of how we use these valuable tools:

Despite our love for moving cameras, we believe story is king. As a marketing agency, we ask the right questions to help you find the perfect story to tell your audience. But, the nice advantage of MK3 Creative is that we also house broadcast quality production capabilities under the same roof. And, we are constantly looking for opportunities to make great stories more cinematic!

By John Lawrence, Creative Director

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02.24.17

MK3 Glidecams

Do you see in 3D? Yes, you do! When you watch most videos online and on TV are you seeing in 3D? No, you are not! That’s the age-old dilemma for directors and cinematographers: how do you create 3D depth within a 2D space – such as a movie screen, a TV screen, a computer, or a mobile device?

One answer is great camera movement. When the camera moves fluidly during a video, viewers begin to feel the depth of the world they are watching. At MK3 Creative, we have a suite of in-house capabilities that help live action projects become more 3D-like, more immersive, and more cinematic.

Our 3-axis handheld gimbal stabilizer is quick to set up, versatile to use, and helps bring a story to life. Our Aerial 4k drone gives your project a whole new vantage point and elevates its production value. Check out a quick example of how we use these valuable tools:

Despite our love for moving cameras, we believe story is king. As a marketing agency, we ask the right questions to help you find the perfect story to tell your audience. But, the nice advantage of MK3 Creative is that we also house broadcast quality production capabilities under the same roof. And, we are constantly looking for opportunities to make great stories more cinematic!

By John Lawrence, Creative Director