We’ve been spending a lot of time staring at each other on video screens lately…from desktops and laptops to handheld devices. More and more, we’re conducting business on-camera, live from our living rooms, makeshift home offices, and empty conference rooms!
Necessity is the mother of invention, and as resources are being reviewed and restricted, people are becoming more and more resourceful…and creating their own video content for internal and external communication.
Since we’re video professionals here at MK3, we have a name and an acronym for it – User Generated Content, or UGC! And because we’re video professionals, we’re here to support your UGC productions.
UGC is a quick and convenient way to deliver content across your audience spectrum, and while it’s typically lower quality than professional productions, it’s become more accepted in these days of remote-to-remote communication.
MK3 can offer UGC consulting, including everything from tips and best practices to remote directing and production support, as needed. Adding a little professional polish to your video can increase its quality and effectiveness.
MK3 + UGC =
- Consulting: Best practices, tips, advice, techniques, critiques
- Remote Directing: Location/background direction, directing on-camera performances
- Video Editing: Editing your video content for a tighter presentation
- Video Enhancements: Animated/branded “open and close” framing devices, animated support visuals/charts, graphs, text on screen, b-roll and stock footage additions
For example, here are a few tips, just between video friends:
Location, location, location!
If you’re recording yourself on camera, scout your location and dress the set! Everything the camera sees reflects on you and your message, so pay attention to your background! Pick an area that’s uncluttered, but feel free to selectively add “props” like a vase of flower, photo or other simple home or office furnishings.
Room with a view!
If you’re recording in an area with windows, try to sit facing them to take advantage of a soft light source on your face, and NEVER record yourself with a window behind you.
Sideways is the best way!
If recording with a smartphone or tablet, hold the device horizontally, since that screen orientation is closer to the industry standard 16:9 screen ratio we’re all used to viewing video content on.
We’ll all get by with a little help from our friends – and you’ve got a video friend in MK3. Let’s hop on a video chat, or a good old-fashioned phone call, and generate some content together!