We all know the value of video as a communication tool, but with today’s steady diet of “distancing”, it may be time to think of traditional video techniques in non-traditional ways.
Creating a video to promote your product, launch your business or communicate your message has always come in two forms: a “live action” video, in which people and products are recorded “in action”; and motion graphics “animation”, in which concepts that are not inherently visual or tangible can be visualized through animated graphics, text, design and iconography.
Live action video production requires camera crews and close collaboration, testing the need for personal and professional distancing. An animated video, however, can be created at a distance of anywhere from 6 feet or 600 miles… and beyond!
So think about using traditional animated productions in non-traditional ways, like presenting the messages you’d normally deliver in person, at events or in meetings, with engaging informative and dynamic motion graphics-driven videos, including:
- White Paper messaging
- PowerPoint presentations
- Employee and HR communication
- “Town Hall” company-wide updates
- Sales meetings and presentations
- Enhancing/packaging your own User Generated Content (UGC)
Using motion graphics for projects you normally wouldn’t have before, can help make the “new normal” feel a little more… normal.
So let the loss of face-to-face interaction inspire creativity, and the creation of new video tools that’ll not only help bridge the current communication gap, but provide you with a new complementary toolbox for the (hopefully) not too “distant” future.
Looking beyond animation? Here are a few other ways virtual can be reality.