In today’s world, video is no longer a “nice to have,” it’s a “need to have.” Just take a look at some of these compelling statistics
- 80% of Internet users recall watching a video ad on a website they visited in the past 30 days and 46% took action after viewing the ad. (Online Publishers Association)
- 75% of executives watch work-related videos on business websites at least once a week. (Forbes)
- Video results appeared in almost 70% of the top 100 search listings on Google in 2012. (Marketing Week)
Video isn’t going anywhere. Luckily it isn’t hard to harness its power. Whether you’re selling a product, planning a big event or offering a more personal view of your company, video can be used to effectively engage your audience. Take a look at the video above which shows how video can be a valuable tool for any company.