This global bio-tech company was breaking ground on a new state-of-the-art, sustainable research facility. To properly tell the story, we helped Genzyme create a VIP/media event that conveyed the right sense of ‚Äúcerebral celebration”. A set was designed and staged to be elegant and efficient, so as not to overwhelm the speakers. Producing the live event included creating an opening video, and coordinating music, Power Point visuals and the guest speakers.