New England Law
New England Law Boston was always known as “the little law school that could.” And they were tired of it. They had a unique history, illustrious alumni, a forward-thinking curriculum, a strong academic record – and a 100th anniversary approaching. A year-long marketing plan was created that culminated in a Centennial Celebration at the TD Bank Garden, designed to honor their past and re-energize their future. A theme was developed, videos were produced, sets were designed, bands and choirs were rehearsed, speeches were written, banners were produced, Supreme Court Justice Sandra Day O’Connor was featured, fireworks were ignited…and for over two hours, 2,500 attendees were transfixed, and the school was transformed.