American Anchor

Website Redesign

Safety First! When skyscraper workers are relying on your equipment and systems, there’s no margin for error. We wanted to reflect both the dramatic nature of the company’s work and their technical proficiency in their new website. We were fortunate that they had some great original photography, which became the anchor point for a “high-rise” scrolling design. We embedded more technical details about their products, along with case studies, in rich, secondary pages. Add a vertigo-inducing hero shot for the homepage and you’ve got a design that takes you to, but holds you safely at, the edge.