When is a microsite more than a microsite? When it’s fully integrated into a targeted marketing program. Omgeo needed to talk to its different TradeSuite matching system clients (investment managers, broker/dealers, custodians) in their own terms. We created a microsite with benefits pages for each constituency. But the payoff came in threading those pages through the main site, as well as in email and online ad campaigns. Clients got the information they wanted, and Omgeo got great bang for its microsite buck.