2018 AVA GOLD AWARD WINNER
Pear Therapeutics is redefining medicine, combining technology and biology to offer new, FDA-approved treatments via software rather than a pill. They needed a new website that both explained their new medical category and looked as cutting-edge as the biotech innovator they are. And they needed it quickly for a major new product announcement. We worked closely to unspool their core story on the homepage, create a clear, tight and expandable information architecture inside, and clothe it all in a fresh, interlocking grid design that sprang from their logo. You could say that our collaboration was our own perfect marriage of biology and technology.