Interactive

2018 AVA GOLD AWARD WINNER

Pear Therapeutics is redefining medicine, combining technology and biology to offer new, FDA-approved treatments via software rather than a pill.  They needed a new website that both explained their new medical category and looked as cutting-edge as the biotech innovator they are.  And they needed it quickly for a major new product announcement.  We worked closely to unspool their core story on the homepage, create a clear, tight and expandable information architecture inside, and clothe it all in a fresh, interlocking grid design that sprang from their logo.  You could say that our collaboration was our own perfect marriage of biology and technology.