Safe Banking Systems

Website Redesign

Banks today are challenged to identify and neutralize financial evildoers. Thankfully there’s SBS, offering advanced risk assessment technologies that helped the FAA identify terrorists with pilot licenses. Our job was far less dangerous: design a new website that captured their tech-forward spirit while balancing brevity and clarity with the complex substance of what they do. We started by redesigning their logo, then extended its motif of two intersecting lines to the website. The result is a perfect intersection of brand identity, mission and message.