Professional file transfer with an attitude, and an action. Signiant was releasing a personal version of their enterprise high-speed file transfer product into a crowded market, with little brand recognition. Rather than create a free-standing microsite, we integrated the release into their main brand website, to reinforce the brand, but with a twist. We designed a special section with irreverent copy and video targeted at media pros, and splashed a free trial speed test throughout the site. The resulting trial downloads were fast and furious!