Strategy

When your business is scientific instruments, telling great stories isn’t your forte. Bruker came to us seeking to clarify the breadth, impact and future of their business to investors. We helped them focus not on machines and specs, but on what those machines made possible. We distilled their mission, who they serve and how, where and how they’re driving growth, and then brought those stories to life in a new investor presentation and annual report, two years running. You’ve got to give these scientists credit for knowing what they didn’t know, and leaving the science of storytelling to us.