Helping a break-through networking product break out. BTI Systems is pioneering a new concept, and related product, in high-performances networking. They needed concise messaging to convey a complex concept to both technical and non-technical audiences, presented in a suitably sleek style. We zeroed in on the growing problem they alone addressed, built a tagline and launch campaign on that market need, then drove it home with a new website homepage, landing page and video. All that was in the first three months. Their growth, visibility and marketing innovation just keep accelerating.