Strategy

The Harvard brand is global gold, and this publishing division of Harvard Medical School could have happily rested on those laurels. But they believed that there were new markets they could reach, and new revenue streams they could create. Fact, or fantasy? They hired us to find out. We interviewed doctors, nurses and healthcare administrators, evaluated competitor activities, analyzed industry trends and came back with specific recommendations on which new markets to pursue, and how. To stay on the yellow brick road, even Harvard saw value in obtaining an expert, external marketing reality-check.