Fast food that’s nutritious and delicious? What a concept! But to differentiate yourself in this crowded market you need strong, clear messaging and visuals, both online and off. Which is exactly what we did. We created a wholly new brand story and style, and then actualized it in stores – with new banners, signage and menus – and online, with a new website and a new overview video (one version for customers and one for prospective franchisees). This project had us showcasing calories and fat and fighting obesity before it was cool. Next time you find yourself in Logan Airport, try the Un-Burger with Un-Fries!