Mo combines extensive experience in technology, publishing and online marketing, the ideal combination to galvanize cutting edge interactive marketing strategies, websites and programs. He knows the power of great content and web technology, and how to unleash that power through owned, paid and earned media.
Mo rose through the IT ranks in media, working for MTV and Ziff-Davis Publishing before establishing his own media technology consulting company. Under his own shingle he conceived and delivered business systems for the likes of “Better Homes & Gardens” and “Good Morning America.” Upon moving from New York to Boston in 1993, Mo joined the global technology publisher International Data Group. During more than ten years there he led the company’s transformation from print to online, building websites, web services, web strategies and both B2C and B2B online marketing programs for technology vendors.
Most recently, Mo was Director of Digital Marketing for Kaspersky Lab, the fastest-growing internet security company in America. In that role he managed all websites, SEO/SEM, online advertising, online lead generation and social media efforts, and created the ultimate content marketing weapon, threatpost.com, a security news service. Mo earned his bachelors degree in Philosophy from Yale University.