Mo combines extensive experience in technology, publishing and online marketing, the ideal combination to galvanize cutting edge digital marketing strategies, websites and programs. He knows the power of great content and web technology, and how to unleash that power through the best online channels for target audiences.
Mo rose through the IT ranks in media, working for MTV and Ziff-Davis Publishing before establishing his own media technology consulting company. As an independent consultant he conceived and delivered business systems for the likes of “Better Homes & Gardens” and “Good Morning America.” Upon moving from New York to Boston Mo joined the global technology publisher International Data Group. During more than ten years there he led the company’s transformation from print to online, building websites, web services, web strategies and both B2C and B2B online marketing programs for technology vendors. Mo left IDG to become Director of Digital Marketing for Kaspersky Lab, where he managed all websites, SEO/SEM, online advertising, online lead generation and social media efforts, and created the ultimate content marketing weapon, threatpost.com, a security news service.
Since joining MK3 over nine years ago, Mo has led the firm’s strategy and interactive work. He’s helped clients rebrand and reposition, update their messaging, integrate video into their content marketing, design multi-channel online campaigns and redesign websites. Most recently, Mo has established his own marketing strategy consultancy, concentrating on product messaging and positioning, still working seamlessly with MK3. Mo earned his bachelors degree in Philosophy from Yale University.