Follow the Smile

A smile. It’s a simple gesture…an often voluntary, sometimes involuntary expression of happiness or gratitude. And in today’s retail world, they really play hard to get. MK3 created a video for Kronos, the leader in workforce management, focusing on their customer MarketSource and the integration of their new social network-style business app with Kronos’ Workforce Dimensions suite. The video started with a smile and worked backwards to find out how the smile came to be.