You Don't Know Jack
2018 HERMES PLATINUM AWARD WINNER
Marketing technology has become a crowded field, so how do you stand out? By creating a video with a little attitude. Pointillist creates customer journey analytics software, and “pointillism”, in this case, is all about seeing the forest for the trees, and vice versa. The video animation elegantly takes you on a customer journey and illustrates how customer data doesn’t mean “Jack” unless you know how to connect the dots.