New Guidelines for Video Production

Distance is in, which makes meaningful engagement challenging. There are still stories to tell, and now more than ever, video is still the best way to tell them.

But as restrictions evolve and businesses reopen, how do we return to live video production? Good question. So we asked it – and came up with a few good answers; three approaches for an on-camera interview video production:

1. User Generated Content & Video in a Box:

Record your own video from your home or office, with remote directing help from our team. We can even send you a “Video in a Box” camera/audio/lighting kit for a more professional look and sound.

2. The Controlled Studio Environment:

Produce on-camera interviews in a professional studio, adhering to all Massachusetts-mandated safety guidelines, and offering high-quality live streaming so remote clients can experience the production as if they were there.

3. The Remote Video Shoot:

Produce and direct an on-camera interview shoot with a professional crew adhering to predetermined safety protocols, in a client-provided space. As always, we’ll collaborate on the best shooting location and conduct a “hands-on,” yet professionally “distant,” video shoot.

Each project is unique and will require its own unique planning and precautions. MK3 will work with clients to determine the best approach for each production.

 

Don’t let distance become detachment. Stay informed, stay engaged and stay connected with the help of video. We’re all together, apart.

For more information about new video production practices and precautions, contact Joel Kaplan at jkaplan@mk3creative.com.